For example, take my post about Tesla.
Next, look for a page on a competitor’s site with a lot of links.
According to Semrush, I have 47.3K referring domains.
Examples of crunchy stats include:
- Industry size
- Company revenue
- The number of people doing a thing (eating keto, mediating, etc.)
- Time spent doing X
- % growth over time
I also like to review and update these pages AT LEAST once per quarter.
Let’s look at a real-life example.
That way, all of your data is up to date. And you keep getting that temporary freshness boost that comes from a legit content update.
This is a stat that ANYONE can understand in 3 seconds. And is easy to cite in an article.
Now I’d like to hear from you.
In fact, most of the links that I get to my stat pages are people citing crunchy stats.
Statista is a curated database of stats on pretty much any industry under the sun.
(Plus, this assumes that Yoast isn’t going to get any more backlinks during that time. Which isn’t going to happen.)
If so, how did it go?
The problem with Google News is that stories like this disappear from the platform after a few days. Plus, a lot of those stories are behind a paywall.
For example, this page from Backlinko is optimized around the journalist keyword “social media usage”.
Instead of reaching out to bloggers and journalists, you have them come to you.
Just search for a topic in your niche…
Target Trending Topics
Have you tried getting passive links before?
Let me know in the comments section below.
For example, you can see that this page from Backlinko has a lot of backlinks.
But don’t be afraid to go outside of your niche a little bit.